Postable is known for consumer-friendly card sending, with an easy address book and a smooth experience for thank-you cards, holiday cards, and personal occasions. It's approachable and well suited to individuals and small senders. Scribble is a different product category: B2B automation that triggers real-ink, AI-personalized handwritten letters off CRM, POS, or e-commerce events. Postable typically uses a printed handwriting-style font, while Scribble writes with a real pen plotter and tracks results back to your CRM.
Scribble and Postable both send handwritten letters, but for different jobs. Individuals and small senders who want an easy, friendly way to send cards from an online address book. B2B teams that want handwritten letters generated and triggered automatically from CRM/POS/e-commerce events, with AI personalization, four control modes, and QR-scan tracking back to the CRM.
| Feature | Scribble | Postable |
|---|---|---|
| CRM-event-triggered automation (HubSpot, Zapier) | Native — letters fire automatically on deal stage changes, lifecycle events, custom properties | Manual upload or basic Zapier only |
| Real ink, handwritten by a pen plotter | Yes — UUNA TEK iAuto plotter writes in real ink on every letter | Robotic handwriting, varies by tier |
| AI personalization from CRM context | Every letter drafted by AI using actual contact + deal data | Mail-merge templates; limited contextual personalization |
| Four control modes (auto, notify, review window, approve each) | Yes — choose how much oversight per trigger | Single mode (manual approval or fully automatic) |
| Restaurant / POS loyalty integration (NCR Aloha) | Built-in NCR Aloha loyalty trigger | Not supported |
| QR-scan tracking back to source CRM | Every letter includes a tracked QR code; scans write back to HubSpot | No native QR / scan tracking |
| Pricing model | Usage-based, scales with letter volume | Per-card pricing or monthly subscription tiers |
| Delivery window | 3–5 business days via USPS first-class | Typically 5–7 business days |
Individuals and small senders who want an easy, friendly way to send cards from an online address book.
B2B teams that want handwritten letters generated and triggered automatically from CRM/POS/e-commerce events, with AI personalization, four control modes, and QR-scan tracking back to the CRM.
Postable generally renders cards in a printed handwriting-style font rather than real ink. Scribble writes each letter with a real pen plotter for genuine handwriting texture.
Postable is built for consumer card sending rather than CRM-trigger automation. Scribble is designed to fire letters automatically from CRM, POS, and e-commerce events with native HubSpot and NCR Aloha integrations plus Zapier.