Handwrytten is a long-running handwritten note service known for its mobile app and Salesforce integration. Scribble's focus is different: automated, CRM-event-triggered letters with AI-personalized copy, designed for businesses that want a letter to go out the moment something happens in their CRM or POS — not when a sales rep remembers to send one.
Scribble and Handwrytten both send handwritten letters, but for different jobs. Handwrytten is best for individuals or small teams sending occasional cards on-demand. Scribble is best for teams that want consistent, automated handwritten outreach at every key moment in the customer lifecycle — without anyone having to remember.
| Feature | Scribble | Handwrytten |
|---|---|---|
| CRM-event-triggered automation (HubSpot, Zapier) | Native — letters fire automatically on deal stage changes, lifecycle events, custom properties | Supported via Zapier |
| Real ink, handwritten by a pen plotter | Yes — UUNA TEK iAuto plotter writes in real ink on every letter | Yes — robotic handwriting |
| AI personalization from CRM context | Every letter drafted by AI using actual contact + deal data | Mail-merge templates; limited contextual personalization |
| Four control modes (auto, notify, review window, approve each) | Yes — choose how much oversight per trigger | Single mode (manual approval or fully automatic) |
| Restaurant / POS loyalty integration (NCR Aloha) | Built-in NCR Aloha loyalty trigger | Not supported |
| QR-scan tracking back to source CRM | Every letter includes a tracked QR code; scans write back to HubSpot | No native QR / scan tracking |
| Pricing model | Usage-based, scales with letter volume | Per-card pricing or monthly subscription tiers |
| Delivery window | 3–5 business days via USPS first-class | Typically 5–7 business days |
Handwrytten is best for individuals or small teams sending occasional cards on-demand.
Scribble is best for teams that want consistent, automated handwritten outreach at every key moment in the customer lifecycle — without anyone having to remember.
Handwrytten supports basic automation via Zapier and Salesforce. Scribble is built automation-first — every trigger, every control mode, every personalization decision is designed for hands-off operation from CRM data.
Handwrytten uses templates with mail-merge fields. Scribble drafts every letter from scratch using OpenAI, pulling the actual contact name, deal stage, property details, or loyalty visit data — so no two letters are alike.